FORMIA, the international guest amenity and hospitality specialist, today announces the introduction of two new, bespoke amenity bags, containing a range of FACE cosmetic products, for Brussels Airlines’ long haul Business Class routes.
With a strong focus on customer experience, quality and innovation, Brussels Airlines is a proud member of the Star Alliance group, a network of some of the world’s most respected airlines.
From this month, FORMIA will supply the Airline with two unique, specially designed bags, one for out-bound flights, the other for in-bound. The ‘Brussels Airlines’ branded bags are made from high quality materials carefully chosen to match and complement the interior design of the airline’s fleet and capable of multiple post-flights uses. Inside, passengers will find a variety of unisex products from the FACE Stockholm range, a Swedish cosmetics company renowned for its modern, stylish, quality beauty and personal comfort products. This launch marks the debut of FACE Stockholm brand onboard amenity kits.
Commenting, Roland Grohmann, Managing Director of FORMIA, said: “FORMIA is delighted to bring together the leading Belgian airline, flying out of the capital of Europe, with a cosmetic brand renowned for the quality and style of its products. Both companies have a growing reputation for excellence, customer focus and innovation and we are confident that passengers will appreciate and enjoy this new in-flight offering.”
Anne Tricot, Brussels Airlines’ VP Customer Experience, said: “Our constant drive to enhance the onboard experience of our guests reaches a new level with the introduction of FACE Stockholm products on our Business Class flights to Africa and to the US. FORMIA have recognised that FACE Stockholm’s focus on using only the highest quality ingredients presented in a modern and stylish way ideally matches Brussels Airline’s approach of addressing the needs of its guests.“