FORMIA brings JAL and Loewe together for first time

7th Apr 2014
FORMIA brings JAL and Loewe together for first time

FORMIA, the international guest amenity and hospitality specialist, today announces the introduction of a luxury Loewe amenity bag for Japan Airlines’ First Class passengers.

FORMIA has been selected by JAL as the partner for the development and supply of a range of high quality items designed to enhance the airline’s First Class passenger experience. Now, with the introduction of the world famous Loewe brand, JAL is taking its commitment to the provision of luxury, on-board comfort items a step further. This is recognition of the brand’s strong awareness and high reputation in Japan which represents Loewe’s largest market outside of its home territory of Spain.

FORMIA will supply JAL with a unique set of Loewe branded unisex amenity kits, or miniature handbags. Available in two styles with two colour variations each, JAL First Class passengers will be offered the opportunity to collect the full set of high quality, durable and reusable bags over multiple flights. The bags will contain a range of Loewe cosmetic products. They have been specifically designed to meet Japanese quality expectations and to fulfil the needs of discerning First Class passengers.

Commenting, Roland Grohmann, Managing Director of FORMIA, said: “FORMIA is delighted to have brought these two leading brands together in this way. By extending the choice and luxury already available to their First Class passengers, JAL is taking a further step in enhancing its reputation as one of the world’s premier airlines. We believe the match between JAL and Loewe is ideal for both companies, signifying their mutual drive for luxury and perfection.”

Mr Tomohiro Fujio, JAL Director of Product & Service Strategy, Marketing & Branding Division, said: “JAL is delighted to be working with FORMIA on the development of our in-flight passenger amenity kits. We could not wish for a better brand than Loewe whose products we are proud to offer on board JAL flights. We are very confident that our passengers will appreciate them for their quality and luxuriousness. We look forward to working with FORMIA on the further mutually beneficial projects in the future.”


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