The Dubai Festivals & Retail Establishment, an agency of Dubai’s Department of Tourism & Commerce Marketing, and Burj Al Arab have announced a partnership set to send the Emirate’s fine dining scene soaring in support of the United Nations World Food Programme.
A grand finale to the inaugural Dubai Food Festival, the High Table dinner is a once-in-a-lifetime gourmet experience set 212 metres above the Arabian Gulf, that will take place atop the iconic Burj Al Arab helipad on Thursday, March 13th 2014.
With seating exclusively limited to 12 guests, the AED 10,000 per seat High Table promises to be the ultimate sensory experience with all proceeds going to the ‘Eat and Feed’ initiative in support of WFP.
Heinrich Morio, general manager at Burj Al Arab, explained: “People within Dubai have known for a long time what fantastic culinary experiences are available here.
“We are thrilled to back the Dubai Food Festival with this unique dining experience and contribute to Dubai’s position as a hub for culinary expertise.
“The United Nations World Food Programme is a great cause and to know that the proceeds from this evening are going to provide food to 120,000 children is truly rewarding.”
Heinrich Morio, centre, celebrates the hotel’s success at the World Travel Awards with founder Graham Cooke and Miss World
Since 1961, WFP has pursued a vision of the world in which every man, woman and child has access at all times to the food needed for an active and healthy life.
On average, WFP reaches more than 90 million people with food assistance in 80 countries each year.
Organised by Burj Al Arab and supported by the Dubai Food Festival, the High Table dinner is expected to raise funds that will provide food to more than 120,000 children for a day.
Her Excellency Laila Mohammed Suhail, chief executive at Dubai Festivals & Retail Establishment, commented: “As Dubai’s reputation as a gastronomic destination continues to grow, so too does its profile as a philanthropic hub.
“In addition to raising funds in a unique way, the High Table dinner also raises awareness of the great work being undertaken by the United Nations World Food Programme.
“We are delighted to partner with both WFP and Burj Al Arab to raise funds and awareness of such an important cause.”
The High Table dinner starts with a warm Arabian welcome and exclusive reception on the lower helipad deck.
Atop the helipad, guests will be treated to 360 degree panoramic views of Downtown Dubai, Dubai Marina, Palm Jumeirah, and the World Islands and a gastronomic seven-course degustation menu created by Burj Al Arab’s executive chef, Maxime Luvara.
Ashraf Hamouda, head of partnership & business development for MENA, Central Asia & Eastern Europe at the United Nations World Food Programme commented: “While WFP is engaged in the fight against hunger in the region and around the world, we rely on the support of our donors to fund and advocate our operations.
“By hosting a charity dinner in support of WFP and under the umbrella of the ‘Eat and Feed’ initiative, in such an iconic venue during the Dubai Food Festival, Dubai Festivals and Retail Establishment and Burj Al Arab will help raise our outreach and fundraising efforts to new heights.”
High Table dinner will take place on Thursday, March 13th 2014.
Burj Al Arab
Linking up the United Nations World Food Programme is just the latest in a string of exciting events to take place on the helipad at the Burj Al Arad.
Aston Martin last year celebrated 100 years of ‘Power, Beauty, Soul’ with a spectacular event at the hotel.
The New Vanquish reached new heights, lifted to the helipad of the hotel.
Attended by His Highness Sheikh Mansour bin Mohammed Al Maktoum and Aston Martin chief executive Dr Ulrich Bez, the event created headlines around the world
The event was part of World Luxury Expo – a series of invitation only showcases taking place around the world to bring the finest products to the most discerning buyers.
Take a look at the official website for more on the upcoming events.
Not to be out done, David Coulthard of Infiniti Red Bull Racing celebrated the team’s F1 victory by doing donuts up there.
Infiniti Red Bull Racing has made history by claiming the quadruple double with Infiniti Red Bull Racing winning the 2013 Formula One Constructors Championship and Sebastian Vettel winning the 2013 Formula One Drivers Championship at the Indian Grand Prix 2013.
To celebrate Infiniti Red Bull Racing’s 750bhp Formula One car became the first to run and do donuts on the Burj Al Arab helipad.
Burj Al Arab’s distinctive sail shape makes it an icon of modern Dubai.
Its’ duplex suite only accommodation, host of private butlers, chauffeur driven Rolls Royce, Mercedes and helicopter airport transfer service cause it to be constantly voted as the world’s most luxurious hotel.
Sports stars from around the world have also visited the hotel:
Rory McIlroy tees off on top of the Burj Al Arab
Grand Slam winners Roger Federer and Andre Agassi played the world’s highest tennis match at the Burj
Tiger Woods also called in to take a look a the view
World Travel Awards
Burj Al Arab hotel manager Ammar Hilal celebrates at the World Travel Awards