The Germany pavilion at Expo 2015 in Milan showcases the theme ‘Feeding the Planet, Energy for Life’, offering answers to the major future challenges of human nutrition.
In the context of a conceptual master plan, this world exhibition introduces a clear paradigm shift by dispensing with prestigious monumental buildings, and by rather presenting itself as a sustainable AgroFood Park.
Germany takes the Expo 2015 theme seriously, while making a credible and authentic contribution.
The pavilion calls for a different way of thinking and creates awareness of the forces of nature as essential sources of our food, which must be protected more effectively and used more intelligently in the future.
The focus is not only on strong environmental policy, innovative companies and leading-edge research projects, but also on an exceptionally committed civil society.
The German Pavilion offers visitors to Expo 2015 insight into innovative and at times surprising approaches from Germany to human nutrition in the future, and invites visitors to take action themselves.
Germany depicts agriculture as a strong, modern sector as well as an intrinsic aspect of its unique cultural landscape.
At Expo 2015, Germany presents itself as a vibrant and fertile landscape filled with ideas and solutions – evolved from a new and respectful relationship with nature.
The pavilion offers visitors an image of Germany that is open, warm, friendly and whimsically embodying the pavilion’s title with its field optics: ‘Fields of Ideas’.
The German Pavilion translates the German field and meadow landscape into its architecture in a striking and surprising way: a building consisting of a gently sloping landscape level with a freely accessible surface and a thematic exhibition inside.
In this landscape, with clearly discernible fields, stylised plants grow as “idea seedlings” up from the exhibition to the exterior surface, creating a large, protective canopy.
These are the connecting elements, dovetailing the exterior and interior, the architecture and the exhibition itself.
With its open and freely accessible landscape level, the German Pavilion doesn’t feature explicitly prestigious architecture.
Rather, it is a place for encounters and exchanges and thus the programme’s realisation of the Fields of Ideas message: nature as a basis for food worth protecting.
The pavilion is welcoming and lively, uniquely reflects Germany’s attitude towards environmental protection, and communicates its messages with authenticity.
With a multifaceted spectrum of inspiration, interaction and participation, visitors to the German Pavilion themselves become part of the large, vivid picture of Germany.