OK, so we are not usually excited about luggage tags, but this is a pretty cool promotion from KLM. Click here and order up some luggage tags complete with family (or other) pictures along with the usual name, address and phone deets on the back. Best of all, they are free.

No word on if they actually improve the odds of actually getting your luggage when you arrive. The real question is how long it will be before United offers something similar for the low price of $15. Or $25 if bundled with Economy Plus.