Focus Page 194

Destinations & the Online Marketing Disconnect

Destinations & the Online Marketing Disconnect

I recently conducted a webinar on key distribution trends for 2009-2010 for the Southeast Tourism Society, and organization of more than 900 destination marketing organizations (DMOs), travel suppliers and other companies involved in the marketing and promotion of travel and tourism to the Southeast United States. About 15 minutes into the Webinar, I posed this polling question to attendees: “What percentage of your leisure marketing expenditure is spent for online marketing?” A total of 109 attendees responded. Here are the results:

What Makes a Successful DMO?

What Makes a Successful DMO?

Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.

Which Comes First, Innovation or Market Need?

Which Comes First, Innovation or Market Need?

Which comes first, technology and innovation or market demands and consumer necessity? Of course, in marketing 101, they tell you to listen to the voice of the customer and to develop products that meet the customer’s needs. Certainly, this happens and is the norm for much of today’s product development; but would we have the Internet, browsers, the iPod and the iPhone if this was always the case?

Ode to Elliott

Ode to Elliott

It’s always hard saying ‘adieu’ to a co-founder but it’s especially painful in this case for me to bid Elliott goodbye.

Elliott’s leaving UpTake to pursue new startup passions

Elliott’s leaving UpTake to pursue new startup passions

When Yen first pulled me into UpTake almost 3 years ago, I decided to commit my money and my time to working with a friend of over 10 years.  That’s a rare opportunity, and its been one of the best startup teams I’ve been part of.

Travel Writers: Why your DMO needs tech savvy story tellers

Travel Writers: Why your DMO needs tech savvy story tellers

Your destination marketing organization (DMO) benefits from the stories your guests tell about their experiences in your region. That’s part of what makes tech savvy travel writers and content creators of all sorts (think video, audio, photos too!) such an important part of your marketing effort.

Cranky Concierge – Personalized Air Travel Assistance

Cranky Concierge – Personalized Air Travel Assistance

This is a time when check-in desks at airports are being eliminated in favor of online check-in and hotels tout virtual concierge systems where guests don’t have to deal with any human staff during the stay, from check-in to checkout. But one man apparently didn’t get the memo.