Focus Page 181

What Makes a Successful DMO?

What Makes a Successful DMO?

Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.

Which Comes First, Innovation or Market Need?

Which Comes First, Innovation or Market Need?

Which comes first, technology and innovation or market demands and consumer necessity? Of course, in marketing 101, they tell you to listen to the voice of the customer and to develop products that meet the customer’s needs. Certainly, this happens and is the norm for much of today’s product development; but would we have the Internet, browsers, the iPod and the iPhone if this was always the case?

Ode to Elliott

Ode to Elliott

It’s always hard saying ‘adieu’ to a co-founder but it’s especially painful in this case for me to bid Elliott goodbye.

Elliott’s leaving UpTake to pursue new startup passions

Elliott’s leaving UpTake to pursue new startup passions

When Yen first pulled me into UpTake almost 3 years ago, I decided to commit my money and my time to working with a friend of over 10 years.  That’s a rare opportunity, and its been one of the best startup teams I’ve been part of.

Travel Writers: Why your DMO needs tech savvy story tellers

Travel Writers: Why your DMO needs tech savvy story tellers

Your destination marketing organization (DMO) benefits from the stories your guests tell about their experiences in your region. That’s part of what makes tech savvy travel writers and content creators of all sorts (think video, audio, photos too!) such an important part of your marketing effort.

Cranky Concierge – Personalized Air Travel Assistance

Cranky Concierge – Personalized Air Travel Assistance

This is a time when check-in desks at airports are being eliminated in favor of online check-in and hotels tout virtual concierge systems where guests don’t have to deal with any human staff during the stay, from check-in to checkout. But one man apparently didn’t get the memo.

United: All you can check for $249 a year

United: All you can check for $249 a year

United has come out with their latest offering in the ever creative world of airline fees: the all-you-can-eat plan for checked baggage. For $249 a year, United will allow you to check up to two bags (normally $20 and $30 for the 1st and 2nd bags) for a whole year. Any hangers-on (up to eight) in the same reservation also benefit from the deal. Think of how much the Eight-is-Enough family would have saved had this been around in their day.