Focus Page 177

Hotel Market Segmentation

Hotel Market Segmentation

One of the components needed to apply hotel revenue management is market segmentation. It allows you to target and market to a variety of consumer groups with different behavior with an offer that matches their needs and budget level.

US Congress Aims to Clean Up Cruise Industry’s Act

US Congress Aims to Clean Up Cruise Industry’s Act

On Oct 21, 2009, the Clean Cruise Ship Act of 2009 (S. 1820) – which would ban the release of raw, untreated sewage in U.S. waters, including the Great Lakes – was introduced in the US Senate by Senator Dick Durbin (D-IL).

European Online Travel Market Holds Steady in 2009

European Online Travel Market Holds Steady in 2009

European online travel bookings are projected to grow slightly by 0.6% in 2009 according to PhoCusWright’s European Online Travel Overview Fifth Edition. Internet distribution channels continue to outperform the European travel market as a whole, which is projected to decline by 10% in 2009.

Guidebook Economist Style: Doing business in Sydney

Guidebook Economist Style: Doing business in Sydney

The Economist is a regular podcast listen of mine. This week “Doing Business in Sydney” by the Economist appeared in my iTunes podcast feed. Is a ten minute Sydney guide by the Economist (odeo player with audio below) covering airport practicalities, business culture, restaurant and hotel recommendations and side trips if you have a moment.