Focus Page 174

United allows unlimited upgrades and goes after competition

United allows unlimited upgrades and goes after competition

United just announced that they will allow unlimited complimentary upgrades for all Mileage Plus elite members. Not only that, but in an email from United, they make the elite benefits of the Mileage Plus program pretty clear vs. the competition. We haven’t seen this aggressive of competitive positioning (by name, no less) from an airline in a long time - remember the Shuttle wars?

Kayak Opens Up Search Data to Everyone

Kayak Opens Up Search Data to Everyone

Our friends over at hotelmarketing.com are reporting that Kayak has opened up their logs to the rest of us to see how and what people are searching for and on. We can’t tell how recent this development is since Kayak doesn’t seem to blog anymore (last posting was back in May!) and they haven’t issued a press release since May either but we don’t remember seeing it before now.

East Meets West: Australia and New Zealand

East Meets West: Australia and New Zealand

Australia and New Zealand combine to form one of the standout travel markets in the Asia Pacific region. Even in the midst of a global recession, PhoCusWright’s Asia Pacific Online Travel Overview projects Australia/New Zealand’s (ANZ) online travel market will burgeon to US$7.6 billion by the end of 2009 with a growth of 23%.

Ingredients of effective hotel revenue management

Ingredients of effective hotel revenue management

To apply revenue management in a hotel there are a few basic ingredients you will need. What are these basic requirements to be able to successfully yield and optimize revenue and profit of a hotel?

Recession Impacts Asian Markets Differently

Recession Impacts Asian Markets Differently

With the economic recession stretching across the globe, travel markets in practically every country are feeling the heat. The Asia Pacific region is no exception. According to PhoCusWright’s Asia Pacific Online Travel Overview Third Edition, there will be an overall 6% decline in the APAC travel industry in 2009.

Destinations & the Online Marketing Disconnect

Destinations & the Online Marketing Disconnect

I recently conducted a webinar on key distribution trends for 2009-2010 for the Southeast Tourism Society, and organization of more than 900 destination marketing organizations (DMOs), travel suppliers and other companies involved in the marketing and promotion of travel and tourism to the Southeast United States. About 15 minutes into the Webinar, I posed this polling question to attendees: “What percentage of your leisure marketing expenditure is spent for online marketing?” A total of 109 attendees responded. Here are the results:

What Makes a Successful DMO?

What Makes a Successful DMO?

Tourism businesses can succeed with the help of a strong destination marketing organization. At the core, a shared community vision about the values in a community are at the heart of any shared marketing project.

Which Comes First, Innovation or Market Need?

Which Comes First, Innovation or Market Need?

Which comes first, technology and innovation or market demands and consumer necessity? Of course, in marketing 101, they tell you to listen to the voice of the customer and to develop products that meet the customer’s needs. Certainly, this happens and is the norm for much of today’s product development; but would we have the Internet, browsers, the iPod and the iPhone if this was always the case?