World Tourism Day 2011 takes places on 27 September, and will run under the theme: ‘Tourism – Linking Cultures’. Aswan will play host to a range of events, and talks by senior tourism officials examining how the tourism industry is meeting the UN World Tourism Organisation’s goals on responsible tourism. Egypt is world famous for its history, scenery, diving and culture and as a result millions of tourists visit Egypt every year. It is precisely this interaction between the peoples and cultures of the world, driven by tourism, which is at the heart of the ‘Tourism – Linking Culture’s theme.