Globally there is an increasing interest in sustainable tourism from consumers. Forward thinking companies and governments have been quick to recognise this. Green Tourism not only has the desirable outcome of a low impact on the surrounding environment and community it also generates revenue and creates jobs .It seems certain that Green Tourism will be one of the key growth areas of the travel industry over the next decade.

Tourism is a relatively new industry for the UAE but one that has become vitally important. While sustainability was not an initial concern in the UAE recent demand from residents, government and tourists has led to a change in priorities. The UAE has taken steps towards the improvement and protection of the environment with great focus on biodiversity, renewable energy, water conservation, recycling and waste management in the country. 

Presented by Abu Dhabi Tourism Authority, World Green Tourism Abu Dhabi will be the first global event to provide the much needed platform dedicated to sustainable tourism.  Held over three days, the event will be the largest ever gathering of government officials, regional and international tourism authorities, environmental agencies, industry leaders, urban city planners, architects, developers, institutional investors and financiers, airlines and tour operators, green product suppliers, universities and academics to examine this issue.

The event aims to support and further enhance sustainable tourism globally and in the region by creating opportunities where industry leaders can meet and discuss immediate challenges and effectively formulate solutions to pressing environmental issues.