This shift with the use of mobile, apps, social media, sharing economies and the gradual move from offline to online across Asia, is making travel brands work hard to plan new strategies, develop new teams and refocus their budgets while trying to maximise ROI and build new revenue streams.
We are at a tipping point where brands are looking to focus on the customer experience, consumer behaviour and the need to engage and build relationships with these connected travellers and at the heart of all this is data!
The Asian travel market has been a juggernaut with China leading the growth both in Asia and beyond. They have their own complexity with multiple countries, languages, cultures and burgeoning start-up market. Making it a market you need to capitalise on but one that makes you work!