This seminar will focus on the future of Government’s tourism strategy following the international exposure created by the major sporting and cultural events of summer 2012. Sessions will bring together key policymakers in government and Whitehall specialising in this area of policy with destination management organisations and other players from across the industry - including accommodation and hospitality providers, visitor attractions, venues, event organisers and tour operators, as well as those working in ticketing, travel agency and the industry’s wider supply chain.

Delegates will have the opportunity to consider the future of destination marketing, as well as challenges for creating a more efficient and competitive UK visitor economy - looking at areas such as technology, consumer feedback, taxation and business regulation. Delegates will also discuss Government’s recently announced initiatives to create a lasting post-2012 tourism legacy - including proposed investment in domestic, sporting and cultural tourism, as well as strategy for tripling visitor numbers from China.