“Swahili International Tourism Expo” (S!TE) is Tanzania’s leading International indoor Tourism Expo, innovated & hosted by Tanzania Tourist Board (TTB). The Expo will be held at Julius Nyerere International Conference Center (JNICC), right in the heart of Dar-es-Salaam. Dar is a vibrant fast growing African city & the business capital of United Republic of Tanzania. The city provides excellent business and leisure opportunities & is known as the traffic hub for all Indian Ocean countries.

S!TE hosts exhibitors from more than 13 different African countries, including Tanzania Mainland, Zanzibar, Kenya, Uganda, Rwanda, Mauritius and Seychelles. The Expo focuses on inbound and outbound travel business to and within Africa. Hundreds of Travel & Tourism professionals from all over the world are expected during the expo days. A well-managed Hosted Buyer program which showcases the travel possibilities in Tanzania – within & beyond the well-known attractions in 16 National Parks, around Mount Kilimanjaro and on the beautiful beach Island of Zanzibar.