Each year, the St. Maarten Hospitality & Trade Association (SHTA) and L’Association des Hoteliers de St. Martin (AHSM) in conjunction with the St. Maarten Tourist Bureau and the Office de Tourisme de St. Martin organize the largest trade show in the North Eastern Caribbean for Airlines, Tour Operators, Travel Agents, Travel Writers, and Event Planners from the US, Canada, Europe, and Latin America. The tradeshow provides a unique opportunity for local and regional hoteliers, ground handlers and activities providers to present their tourism products, network and negotiate prospective business opportunities.