U.S. Travel Association’s IPW is the travel industry’s premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organisations from every region of the USA (representing all industry category components), and more than 1,200 international and domestic buyers from more than 70 countries conduct business negotiations that result in the generation of more than $3.5 billion in future Visit USA travel.