325 hotel industry leaders attended the inaugural Hotel Opportunities Latin America (HOLA) conference, held in April 2011 in Miami, Florida, USA.

HOLA is designed to provide an annual meeting place for hotel executives, investors, lenders, developers, and the professional advisory community who are interested in doing deals in one of the world’s hottest hotel markets - Latin America.

HOLA brings together the leaders in the hotel industry to discuss important trends, to network, to identify new opportunities, and to do deals through a combination of plenary sessions, breakout panels, and interactive development workshops.  Program tracks on hotel investment in Mexico, Brazil, South America, and Central America are featured.