Start Date: Tuesday, 22nd October 2013
End Date: Wednesday, 23rd October 2013
The two-day workshop will take destinations on a journey through the digital buying cycle, introducing each pillar for creating an amazing digital strategy. The workshops start with branding and awareness and travel all the way through to peer influence and advocacy. The programme helps delegates understand how to navigate the digital landscape to deliver the right message in the right place at the right time, to turn digital visitors into real visitors.