The four-day networking and learning industry event engages delegates from around the world in discussions on a range of industry topics, such as marketing and promotions, niche markets, industry trends, sustainable tourism, climate change, airline access, public-private partnership, and tourism policy choices for Africa. The program also includes gala events and networking receptions. The Gambia will host the annual ATA President’s dinner, showcasing the West African country.

As part of the ATA Congress, delegates will participate in TICAA-Dakar, an international tourism travel show, where Africa’s tourism, culture and arts industries will be showcased. Special events include the Business-to-Business Exchange for Buyers and Sellers, in which travel professionals from the USA and Africa will have the opportunity to meet and develop business relationships and linkages, as well as a gala dinner featuring Senegalese folk wrestling.