TRAVDEX™ is a one-stop shopping trade show for travel technology products, solutions and professional services, targeting the global travel tourism and hospitality industry.

The show will be produced in partnership by PhoCusWright, the travel industry research authority on how travellers, suppliers and intermediaries connect, and Messe Berlin, producer of ITB Berlin.

The event will feature buyer-seller appointments, exhibition space, sponsored events and business networking opportunities for companies who sell technology products, solutions and professional services to the global travel industry.

"This is the perfect time and ITB is the ideal partner for TRAVDEX™," said Philip C. Wolf, President and CEO of PhoCusWright. "Travel is the world's largest industry, highly fragmented and intensely competitive. And success is critically dependent on making the right choices about technology-based innovation and technical platforms."

"ITB and Messe Berlin have built a strong partnership with PhoCusWright@ITB Berlin," said Raimund Hosch, CEO of Messe Berlin. "We are excited to be joining forces again on TRAVDEX™. In response to the dynamic pace of technology development in the global travel industry, we will bring buyers and sellers together to solve specific business challenges."

The inaugural TRAVDEX™ is scheduled for September 9-11, 2009 at the Cobb Galleria Centre. Visit www.travdex.com for more info.