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The Brazilian Tourist Board has unveiled its exciting new advertising and marketing campaign. The London launch was attended by top travel VIPs who were all keen to catch a glimpse of the new advert, which captures the warmth, beauty and overwhelming sights of Brazil.

(Pictured left: Luiz Felipe Scolari with Brazil's Minister of Tourism Luiz Barretto)

One of Brazil finest exports, Luiz Felipe Scolari, also dropped by for a sneak preview of the ad.

(Pictured above: Luiz Felipe Scolari with Jean-Claude Baumgartner, President WTTC)

Speaking exclusively to Breaking Travel News he said: “I’m really excited about the World Cup coming to Brazil in 2014. It has benefits that extend far beyond football – especially tourism.”

Brazil's Minister of Tourism Luiz Barretto hosted the evening. He highlighted how Brazil, for so long a sleeping giant, is in the midst of an unprecedented economic boom that is benefiting all sectors of society.

(Pictured above: Luiz Felipe Scolari, Jeanine Pires, President of Embratur Jeanine Pires, and Luiz Barretto)

Click here see BTN’s interview with Minister Barretto













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