ITB Berlin represents the ideal springboard for IDeaS to continue sharing their pioneering revenue management solution to the marketplace. IDeaS delivers critical decision solutions, analysing market behaviour and capturing revenue opportunities, as well as expanding competitive set performance, pricing and forecasting business demands for the hospitality industry.

IDeaS solutions represent a real breakthrough for hoteliers including both large chains and single properties, from the budget sector to luxury. IDeaS provides a clear vision of the hoteliers' data, thus allowing companies to gain greater control over their business. More specifically, IDeaS V5i Revenue Management solution consists of a core product and several add on modules delivered on demand via the world wide web.

As a leader in its sector, the company has developed innovative approaches to the ever changing demands of its customers by adopting specialised algorithms which allow for automated updating of forecast patterns to determine optimal room pricing.