boo.com aims to end the "circle of gloom” around online travel booking, where customers move through multiple platforms to find the hotel that best meets their needs. Combining search engine capabilities, pricing, reviews and social networking with an innovative interface, boo.com is changing the way online travel is booked.

"Travel is about great experiences, and that should start with the planning and selection process. We've collected all of the key components required to make the right choice and put them together in one site. The traveler is our primary concern. If they're not satisfied, then neither are we,” said Niamh Ni Mhir, CMO of boo.com. "This competition is a great way to invite current members as well as new members to get involved.”

boo.com offers the ability to instantly access and share thousands of reviews, create a community of friends and research recommendations based on hundreds of thousands of opinions. This "collective wisdom” grants users unparalleled access to information to help them avoid travel nightmares, and enable them to customize their travel plans to best reflect their individual preferences.